Moco De Gorilla Motion
For this project I worked with an existing company, and I had to rebrand their logo and integrate motion for a brand reel. My goal was to integrate the fluid nature of their product, hair gel, and use it for the core sturcture of the animation.
Tools used
Adobe Illustrator
Adobe After Effects
Objective
My first task was to make iterations of potential logo remakes. I went trough several different designs that takes the idea of liquid. I used the color palette of the packaging found in its most popular product.
Logo Iterations
I then landed on these three logos that were the ones that worked best. These three worked the best in embodying the liquid nature of the gel and will support the animation along to getting the gel like nature acrosss
Brand Palette
Brand Bump
This is my brand bump made to go along with the brand reel. This puts the shape of the logo and uses the same elements from the brand reel.